The Elephant in the Blueprint
In Part One, we visited the zoo to test out a new service safari framework. The framework was providing us the reference for the guest’s experience, but we started to wonder what if we made the elephant the protagonist?
Why the Zoo?
The setting and the actors at the zoo elicit novel design problems, not many of our clients need to be concerned with troubleshooting a tiger escape! We practice human-centered design by researching and designing for service providers and the people who interact with those services, but what about the elephant in the room? Yes, I know it’s called human-centered, but what if for this project we expand it to animal-centered design? We set out to test the boundaries of service design by examining the experience of the elephant.
Blueprinting the elephant experience!